Not knowing how to market your book can be daunting. This happens almost all of the time to newly published authors. Figuring out what platforms to use, the budget to set aside and the proper timing to implement those advertisements takes a lot of time to figure out. To simplify the process, it’s better to know what effective platforms are there and know their unique advantages
The first part of this blog provides us with the first TWO Essential marketing platform which is, by far the most effective and tangible. `Below are the remaining TWO ways to market which is the continuation of the first two discussed before.
Magazines are publications designed to appeal to readers with specific interests. You can select the reach (city, state, national) or any specific interest pertinent to your book (sports, self-help, Christianity, etc.) even time the market like marketing children’s book on Christmas Season.
This type of advertising allows you to showcase your book’s cover or illustrations inside the book. You can choose full page, half or even a quarter of the magazine, depending on your budget. Your target audience here are magazine subscribers. They are avid readers and have higher probability of buying newly published books.
Online
By simply posting your book on your Facebook page, mentioning it to your close groups in LinkedIn or making a Youtube video talking about the book, is already marketing. However, if you have a target date of announcing your book and present it to its target audience, you might need a little budget to do that.
Online advertising can include advertisements on social media sites like Facebook or LinkedIn, which allow your advertisement to appear on various websites across the internet or the Google search page itself.
A huge upside in online ads is reaching people globally. You can also focus on audience from different walks of life that show higher interest in buying your book. Online advertising can turn your book viral on the internet if done correctly. However, there is always a downside of it. If you’re not used to it or what we call “tech savvy”, it might not be that effective. There are those who spend a lot for online ads but get minimal converted readers. You need to spend time in learning it or have an expert to do it for you.
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